The toughest job in corporate America, says Oracle CEO Mark Hurd, is the CIO’s. While I agree with Hurd’s assessment, I also believe that business-minded, forward-looking CIOs have an incredible opportunity to play leading roles in the digital/physical revolution that is transforming every facet of our lives.
CIOs of the world, it’s time to jump into this revolution fearlessly and joyfully because your backgrounds, your perspectives, your expertise, and your imaginations are needed desperately by your companies as they attempt to engage deeply in this richly blended digital/physical mix—or risk slipping into a nonstop decline marked by unfixable difficulties, growing irrelevance, and, ultimately, oblivion.